By Manal Haddad
This booklet will offer distinct perception into the considering latest shoppers in the direction of FMCG items. The ebook will spotlight the paradigm shift in patron mind-set that has created demanding situations and possibilities for the twenty first century businesses. primary matters, dangers, and demanding situations might be regarded into to supply solutions to the 3 magical questions: what is replaced? the right way to Adapt? and what is Next?
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21st Century Fmcg Consumer Marketing: Creating Customer Value By Putting Consumers At the Heart of Fmcg Marketing Strategy by Manal Haddad